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Goatek Traction hiking sole

Hiking shoe sole that provides better traction

Inspiring Strategies

Product or process
Researchers at Nike, Inc. designed Goatek Traction after studying the feet of mountain goats at the Oregon Zoo. Goatek Traction is a shoe sole that mimics the soft, fatty pad at the center of the goat's foot, the surrounding nail that digs into soft surfaces, and an articulated toe that allows the animal to safely jump between narrow rocky ledges. The sole was discontinued after one season on the market due to poor sales, despite it successfully performing as intended.

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About the Product

Company: Nike, Inc.

Product Phase: Discontinued

Product Type: Hiking shoe sole

Patent Name: Footwear with mountain goat traction elements

Patent Number: US 1990/5926974

Patent Search: Google>>