Sarah Nelsen (skybluepa)

The main biomimicry principle that I use on a daily basis is one based on color, pattern, and aesthetics. 99 percent of my inspiration for visual designs comes from color groupings, patterns, and compositions that I have observed in nature. Because I am a graphic designer, everything I do is visual, rather than structure-based design. Everything I design is also based on communicating a message. I can feel how colors in nature evoke emotion and this guides my design - the blues and tans of the seashore are calming and peaceful; the richness of spring flowers is celebratory and evoking new beginnings. Paper choices, mediums of web and print design, and aesthetic organization of design elements come into play as well.