Zeynep Arhon (zeynep)

Zeynep is a future trends consultant and Certified Biomimicry Professional based in Istanbul, Turkey. She works towards stimulating innovation within companies through future trends and Biomimicry. Her company TRENDDESK is a certified consultancy of the state-led TURQUALITY program that aims at building global Turkish brands.

As a pioneer of Biomimicry, Zeynep utilizes nature's strategies as a source of inspiration for companies, and for re-designing business processes. She is a columnist, publisher, and co-trainer of the international two-year professional program in Biomimicry.
 

Her corporate background includes strategic leadership and brand management at The Coca-Cola Company and Eczacibasi conglomerate of Turkey. She holds BA Degree in International Relations & Political Science and an MBA from Bogazici University. Finally, Zeynep is among the fifteen graduates of the first cohort of Biomimicry Institute’s two-year professional program (Montana, US). The program is the only educational pathway in the field.