Jakki Mohr (jmohr)

As a marketing professor, I specialize in the marketing of high-technology products.  I am the co-author of a book, Marketing of High-Technology Products and Innovations, which helps companies develop marketing strategies to successfully commercialize their inventions.  The book features biomimicry in one of the chapters, as a critical design tool in the innovation process.  I am interested in helping companies build their marketing plans to commercialize biomimetic innovations.